Researcher Says Baby Names Are Influenced by Stock Market


Does Social Mood Influence Baby Naming Trends?

Ever wonder why sometimes it seems more and more parents unleash their imaginative urges and name their children Moon Unit, North West or Apple, while at other times they settle for tried-and-true names such as Michael or Mary?

The answer, according to Alan Hall, a senior analyst at the Socionomics Institute ( may be found in the social mood of the country. He compared more than seven decades worth of stock-market records to baby-naming records.

“Parents increasingly tend to give their children unusual, if not unique, names during and shortly after positive social mood trends,” says Hall. “Parents are more likely to opt for ordinary names during and shortly after negative mood trends.”

Hall says one of the best ways to measure the country’s social mood is through the ups and downs of the stock market.

He says his research found a substantial rally in the stock market was matched with an increase in the percentage of children who were given less common names. When the market was down, parents retreated to more common names – much the way investors switch to safer investments during troubling times.

The average mom or dad probably isn’t consciously thinking, “The social mood is good, I’m going to get creative with my baby’s name.” More likely, Hall says, this tendency has an evolutionary basis in our desire for our offspring to survive and thrive.

Here’s what Hall’s research and other studies have found about baby naming:

  • Parents follow a herd instinct. Just as investors are influenced by what others do, so sometimes are parents when it comes to naming their children, according to one 2009 study that Hall cited in his own research. Parents who see a name gaining in popularity are more likely to choose it, just as investors are tempted by the latest hot stock.
  • Unusual names are like fads. People often plunge enthusiastically into the latest craze, whether it’s Pokémon Go, Beanie Babies or pet rocks, but lose interest quickly. Unusual names, ones that barely make it into the top 1,000 popular names of the decade, work much the same way. For example, a graph at shows that the name Qiana enjoyed a sudden, dramatic spike in popularity in 1977, peaked in 1978, but quickly plummeted back into obscurity by 1982, never to crack the top 1,000 names again.
  • Fear of the consequences of unusual names may come into play. When social mood heads in the negative direction, parents unconsciously feel that an unusual name could hurt their children’s prospects in society or even endanger them, Hall says. That’s when they stick with classics like James or Emma. “On the other hand, when the mood trends positively,” he says, “parents feel that an unusual name will help their children get noticed for their special qualities.”

The United States has had a bull market for a while now, and the positive mood behind it could be why names such as Wesson for boys and Calliope for girls have crept up into the top 1,000 names. It could also be why celebrities have continued to embrace the wild-name trend, with River Rocket, Ocean King and Ode Mountain among the recent additions to stars’ broods.

“When a bear market comes,” Hall says, “expect to see celebs and the public alike turn toward more-conformist baby names in the maternity wards.”

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