Kaia Gerber Fronts New Marc Jacobs Mascara Campaign


Mommy Must Be Proud!

Marc Jacobs beauty launches a new campaign featuring Kaia Gerber for the brand’s velvet noir major volume mascara. the images will appear in 50,000 special subscriber issues of vogue’s march 2018 issue. they will also be leveraged throughout 2018 across all media platforms.

Kaia Gerber, who is the daughter of Supermodel Cindy Crawford joined Marc Jacobs beauty in spring 2017, and is among iconic women such as Jessica Lange, Edie Campbell, Winona Ryder, Aya Jones, and Adwoa Aboah, who have previously and/or continue to serve as faces of the brand.

Marc Jacobs beauty velvet noir major volume mascara ($26 USD) is available on marcjacobsbeauty.com and sephora.com, and is available in stores at Sephora, select Marc Jacobs stores, Neiman Marcus, and Bergdorf Goodman.




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