Benefit Cosmetics Launches Virtual BROW TRY-ON EXPERIENCE


As Real As It Gets

By Frances Marquez, Mommy In Los Angeles® Magazine Beauty Contributor & Founder, On Location Glam

Benefit Cosmetics has been magically transforming brows since 1976 with innovative brow products and signature brow services. Now, the California beauty brand is taking brow transformation to the next level.

Created in partnership with Modiface, Benefit’s BROW TRY-ON EXPERIENCE guides customers through 15 iterations of popular brow styles with customisable shapes and shades. See your brows (and your face!) ‘transform’ in LIVE 3D, from all angles only to Benefit.



“Existing virtual brow experiences have yielded unrealistic, super-imposed results. “To date, eyebrow hair has been one of the toughest facial components to render in AR,” explains ModiFace CEO Parham Aarabi.

Benefit’s BROW TRY-ON EXPERIENCE uses Next Generation Brow Transformation Technology to actually detect and replicate each user’s unique hair,” he explains, for an as-real-as-it-gets representation. Brows magically transform right before your eyes!

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