Lime Crime Turns 10 and You’re Invited to Celebrate with a Special Birthday Collection


Celebrate with an Iconic Unicorn Lipstick

L.A.-based Lime Crime Makeup, known to do beauty differently by creating trend-setting products and experiences that transport users to a magical world where they can express themeselves unapologetically— is celebrating its 10-year anniversary with a 10th Birthday Collection that is 100% vegan and cruelty-free.

The collection is now available on and on October 30th at all Lime Crime retailers such as Ulta, Riley Rose, Selfridges and more.

“It’s been a decade of major makeup moments, from the return of rusty grunge looks with our Venus palettes to the matte liquid lipstick obsession our Velvetines started. Our furry friends are our BFFLs and our early commitment to cruelty-free beauty has become the new industry standard,” says CEO, Stacy Panagakis. “We are so grateful for all our day-one Unicorns who continue to inspire us and we can’t wait to see what the next ten years brings us.”

From Lime Crime

  • For those who have been with us since day one, we’re throwing it all the way back to 2009 and re-launching our iconic Unicorn Lipsticks in our original and unforgettable purple holographic packaging: Five OG shades and seven all-new full-coverage opaques and mesmerizing metallics.

  • Our new Birthday Palette features highly pigmented, super colorful eyeshadows and the original brand logo, a nod to OG Lime Crime.

  • Because all birthdays deserve to be extra, we’ve also created a Brush Set with iridescent pink star sparkles dancing up and down crystal-like handles.

  • For that OMG factor, we’re adding to the Diamond Dew family with a confetti inspired topper. 

  • Lastly, since all birthday swag needs a bag, a limited edition hot pink metallic Makeup Case to hold your haul rounds out the collection.

For more information on the brand and its products, visit

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