Scünci Debuts Exclusive Collab with L.A. Fashion Influencer Julie Sariñana of Sincerely Jules!


Sincerely Jules & scünci Launch Multi-Season Collection

Leading hair accessories brand, scünci, debuted a collaboration with top international fashion and lifestyle influencer, Julie Sariñana, of Sincerely Jules.

Fostered by a company established in the hair industry for almost 30 years, the Sincerely Jules for scünci collection combines Sariñana’s laid back, California style with scünci’s expertise for an assortment of faux leather and velvet scrunchies in hues of burgundy, pink, and black; metallic and rhinestone studded clips and barrettes; brass and glittered pins; and headbands made of silks, velvets and metals. The collection ranges in price from $4 to $10.

“I’m excited to collaborate with scünci, a brand I grew up with, on a collection of hair accessories designed to make women feel beautiful,” said Julie Sariñana. “Working with the brand gives me the opportunity to blend my love for hair and style, to create an easy and wearable collection for all women and for all hair types.”

“As a brand, we are continuously looking for ways to evolve our product, so we are thrilled to partner with Sincerely Jules to bring our customer a collection that inspires her to always feel her best,” said Ellen Slicklen, Vice President of Marketing at scünci. “Julie brings her sense of easy-going style, to a functional assortment of styles that can be worn every day and to complete any look.” 

Inspired by the creativity of Sariñana’s mother and her unique hand-crafted hair accessories, the collection is reminiscent of the influencer’s childhood and her love for the brand as a young girl. Drawing upon her heritage, Sariñana collaborated with scünci to design a collection that is trend-driven, while simultaneously relatable and versatile for her fans, and the scünci customer. With over ten years of experience building a fashion business, Sariñana brings her in-depth knowledge of style and design to a collection of 40 different products. As part of the collaboration, Sariñana and the brand are committed to encouraging women to feel confident through their fashion and will offer tutorial videos and styling tips on the influencer’s social channels showing viewers how adding the right hair accessories can transform any look. The Sincerely Jules for scünci collection will be available at Target stores and

For more information, new product reveals, and to shop the collection, head over to and visit your local Target store. Be sure to also follow along on social media @sincerelyjules and @scunci and share how you wear your Sincerely Jules for scünci favorites using #sincerelyscünci.

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