Wedding Gown Shopping Made Comfortable!

LightInTheBox, a global online retail company that delivers products directly to consumers around the world, today announced that it has launched a “Cloud Fitting Room” service to allow customers in the United States to try on wedding gowns and bridesmaid dresses at home. 

Leveraging the Company’s self-operated fulfillment center in the United States, LightInTheBox will ship up to three wedding gowns or bridesmaid dresses at a time to customers across the United States and allow them to try them on at home and mail back before they make their final purchase of a made-to-order customized dress. Customers will be charged $10 for this service which will initially cover the Company’s wedding apparel category and is expected to expand to prom dresses and other made-to-order special occasion dress categories in the near future.  

Mr. Alan Guo, Chairman and CEO of LightInTheBox, commented, “Based on customer feedback, we developed this service to allow customers to see and try on various dresses before they buy such an important clothing item such as a wedding gown or bridesmaid and prom dresses. We believe our innovative ‘Cloud Fitting Room’ service will greatly improve our user experience by turning everyone’s home into a comfortable fitting room which they can share with their family or friends.”