Scooby-Doo Helps Parents & Kids Improve Their Communities
Today’s parents know that inspiring their kids early to engage in social good programs is critical to developing a life-long commitment to social responsibility.
Warner Bros. Consumer Products (WBCP) and generationOn, the youth division of Points of Light, have partnered to create the SCOOBY-DOO ‘DOO GOOD’ campaign, an initiative infused with creativity to mobilize kids and their parents to create change in their local communities.
“With a character like Scooby-Doo that parents love and kids can relate to, this is an invaluable connection when looking for ways to make something meaningful for today’s kids,” said Maryellen Zarakas, Senior Vice President of Franchise Management & Marketing for WBCP.
‘DOO GOOD’ focuses on three key initiatives throughout the year: Save the Environment, Fight Hunger and Animal Welfare.
WBCP and generationOn have also teamed up to launch 35 new Kids Care Clubs across the nation, funding start-up grants to support kids and adult mentors to participate in exciting and enriching service opportunities. $500 grants will be given to clubs that participate in at least two of the key project themes for the year. Grantees will be provided additional resources to implement hands-on service.
Launching alongside the campaign will be the dedicated platform, ScoobyDooGood.com, which will serve as home base for parents and their own meddling kids to learn about ‘DOO GOOD.’
Fun and easy-to-understand toolkit guides inspired by this year’s themes are available to download, providing motivational materials such as: Velma’s Reading List, easy ways to ‘DOO GOOD,’ DIY projects with step-by-step instructions, and reflection questions for kids to cement what they learned along the way. Also provided is an official ‘DOO GOOD’ Badge Book and badges for young philanthropists to track their achievements based on the toolkit.
‘DOO GOOD’ will kick off the campaign nationwide with the initiative, Save the Environment, on April 15, 2018, leading into Earth Day on April 22. In tandem, Warner Bros., generationOn, and local community wellness non-profit organization Enrich LA, will also be executing a Los Angeles-based social service act at a local underserved school.