Sylvia Russell, a Florida mom of three launched her own cosmetics brand “PUCKERD” focusing on a brand that showcases a passion for lips.
PUCKERD offers liquid mattes, mattetastic metals, hydrating lip glosses, line and define lip liners and lip kits ranging from $12-$21.
“After years of selling cosmetics in my own salons, it has always been a dream of mine to create and build a business focused solely on cosmetics, while educating and motivating women. I finally decided to take a leap of faith and do it,” says Russell.
She adds that PUCKERD celebrates the beauty in every woman and empowers women of color, and different ethnicities to create the life they want.
“The brand encompasses the flirty vivaciousness and ability that females emit, and the celebration of all things ‘girlie’,” she says.
Russell explains that PUCKERD is a lifestyle exuding strength and the imagination to create things that transform dreams into reality.
PUCKERD products are Vegan and Gluten Free, Soft silk texture with a flexible feel, Paraben and sulfite free, Cruelty Free and made in the US.
More about Sylvia Russell
Sylvia Russell has been working in entertainment and with celebrities for over 25 years. She was the key makeup artist for the Tampa Bay cheerleaders and worked on various celebrities, ranging from Hulk Hogan and family to foodie Adam Richman and HSN show hosts. Russell has been a beauty and lifestyle expert host for 10 years in Tampa at WFLA, Channel 8 @ The Daytime Show and Channel 10 @studio10. She has also worked for NBC Dateline, TLC Network, The Travel Channel and has been an educator in the classroom for top beauty companies, as well as owned and managed salon start ups. Russell founded the business in August 2017 in St. Petersburg Florida and is a proud mother of three.