New thinkKIDS Granola Bar to Launch This Summer



thinkKIDS™, a new brand of protein bars for kids that contains 45 percent less sugar than leading national granola bars says the product was kid-tested and approved.

“Our challenge was to make a bar with the right nutritional profile and that also tastes great.  That’s why we taste-tested our bars with kids 6 to 12 years old and only their favorite bars made the final cut,” says Cherry Joh, Senior Marketing Director for thinkKIDS.

The line of bars was created to solve the daily tug-of-war parents face with their kids when choosing between snacks that are nutritious versus delicious. Available in scrumptious flavors like Peanut Butter Cup and Chocolate Chip, thinkKIDS bars provide the perfect balance of taste and nutrition with 7 grams of protein and 3 grams of fiber while limiting sugar to 4 grams per serving.  Each bar is also gluten free, GMO-free and made with no artificial flavors or colors.

“Snack and granola bars are a $3 billion dollar category.  We saw a hole in the marketplace because many kids bars don’t contain a lot of protein and can often be loaded with sugar,” said Joh. 

The bars are available in five flavors:

Chocolate Chip – mini chocolate chips in a soft, doughy center and covered in chocolate
Peanut Butter Cup – the perfect combination of a peanut butter center and creamy chocolate
Cookies & Creme – cocoa crisps and creme drops with a white creme coating
Cinnamon Sugar Cookie – real cinnamon in a soft center with just a hint of sugar
Vanilla Cupcake – a classic cupcake flavor with real vanilla

thinkKIDS will be debuting in retailers nationwide this summer, starting with Target and Kroger. For more information, please visit

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