Innovating Beauty Brands on Display

Cosmoprof North America (CPNA), the only all-encompassing, award winning, business-to-business beauty event in North America, hosted an exclusive sneak peek of trend-directional
brands from around the world at uber cool lifestyle event space, Wanderlust in Hollywood on
June 13th.

The event, Putting Beauty on the Map, featured 11 specifically curated beauty products
represented from across three continents. The trend-directional brands were selected for their unique attributes and global appeal. All featured brands will be on display at the upcoming exhibition taking place at Mandalay Bay Convention Center in Las Vegas, NV, July 29-31.

The sneek peak into trends on display during the Hollywood fair was a way to get a small tasting of the show for guests who can’t make it to the July event.

The event was attended by leading consumer and beauty industry media, retail buyers, beauty investors and social influencers.

In addition to being able to explore each product, attendees  also had special beauty treatments performed provided by RealHer (Makeup) and Bijoux De Pele (Adhesive Eyeliner).

Guests were sent home with a gift bag valued at nearly $800 that included all featured products.