The Cats on Glass Gallery, presented by Fresh Step® Clean Paws™, is an interactive pop-up with a purpose that gives cat lovers a one-of-a-kind experience in an effort to help more shelter cats find forever homes. The Gallery, which opened its doors today for a limited time in downtown Los Angeles (1147 South Hope Street), first debuted in winter 2018 in New York City as a five-day installation and exceeded all expectations with more than 7,000 visitors and dozens of cat adoptions and completed applications. L.A. feline fans will now have their chance to celebrate cat love while supporting a great cause.
Fresh Step’s mission is to help every shelter cat find – and stay in – a forever home. Each interactive exhibit within the Cats on Glass Gallery features adoptable cats and an element of glass to give cat lovers a chance to literally picture themselves with, and even adopt a cat. Fresh Step will be covering the fee typically associated with adoptions throughout the duration of the exhibit to help alleviate barriers to bringing a cat home.
“I’m thrilled to be partnering with Fresh Step again at their second Cats on Glass Gallery where we will continue to spark interest and encourage more shelter cat adoptions,” said Fresh Step spokesperson Hannah Shaw, known in the cat community simply as ‘Kitten Lady’. “It has been remarkable to see the fan reaction and I can’t wait for LA to experience this cat lovers’ dream.”
Curated by Fresh Step® Clean Paws™ to dramatize the benefits of the low-tracking litter, the exhibit will feature the same larger than life cat display, pom-pom room, me-owm meditation center, adoption lounge and feature exhibit: live Cats on Glass Playhouse that attracted waiting crowds in New York with a few Hollywood additions, including adoptable cats from spcaLA and a cat-lebrity Walk of Fame.
“We are so thrilled to partner with Fresh Step for Cats on Glass Los Angeles,” said spcaLA President Madeline Bernstein. “spcaLA is always ready to find unique and innovative opportunities to showcase the wonderfulness of our feline friends.”
Guests are encouraged to come, snap and share their cat love throughout the gallery, where an Instagram post will trigger a litter donation to shelter cats at spcaLA. Participants will receive an exclusive cat-themed gift in return. More details will be available inside the #CatsOnGlass Gallery at the InstaShop.
“There are pop-ups focused on candy, makeup and wine, so we thought ‘Why not cats?’,” said Lauren May, brand manager, Clorox Pet Products. “With nearly 300 million cat-related posts on Instagram, we know that people are posting about their feline friends and we wanted to tap into that conversation in a relevant way while bringing awareness to the many cats that don’t yet have forever homes. Hopefully people will find their feline match at the Cats on Glass Gallery.”
The public grand opening is January 17, 2019 from 7 – 9 p.m. featuring Hannah Shaw and LA native, the most popular cat on Instagram, cat-lebrity, Nala Cat. The Cats on Glass Gallery will remain open January 18 – January 27, 2019 from 12 p.m. – 8 p.m. and is located at 1147 Hope Street (near 12th Street) in downtown Los Angeles. The Cats on Glass Gallery is a free event, however please consider a suggested $10 onsite donation to our partner, spcaLA. For more information, video footage, and to RSVP, visit www.CatsOnGlassGallery.com.
For those not local or stuck in LA traffic, you can still take an inside look at the new Cats on Glass Gallery through a special Facebook Live interactive video tour with Fresh Step and surprise guests – famous felines and cat-loving influencers – on January 17, 2019 at 6 p.m. PT at Facebook.com/freshstep. You can also follow along on Instagram by following #CatsOnGlass @FreshStep.
Litter box rejection, mess and smell are pain points of cat owners, and may contribute to fewer successful cat adoptions. Based on the insight that one in three (34 percent) of consumers prefer litter with no scent, Fresh Step® Clean Paws™ litter will be available in Unscented starting in February 2019. Fresh Step® Clean Paws™ low tracking litter, 2018’s top innovation in the litter category, can be found at grocery, pet specialty, mass merchandise and drug stores nationwide. To learn more about Fresh Step® Clean Paws™ low tracking litter, visit FreshStep.com.