Move for Pink
Easy Spirit launched a partnership with FFANY Shoes on Sale in honor of Breast Cancer Awareness month this fall. For its Move For Pink initiative, Easy Spirit designed a limited edition sneaker, the proceeds of which will be donated to a fund created by FFANY Shoes on Sale benefitting groundbreaking scientific breast cancer research.
The Move for Pink sneaker will retail for $69 on easyspirit.com with availability through November or until supplies last. 15% of the proceeds from the Move for Pink Sneaker on easyspirit.com will be donated to FFANY Shoes on Sale from September 15 to November 9, 2019.
The initiative will include a QVC on-air segment with Shoes On Sale in this month.
Funds from the Easy Spirit Move for Pink partnership will the FF shoes on sale research efforts. Specifically funds will be directed to Dr. Lisa Newman, a world-renowned surgeon, physician and leader, who serves at the Weill Cornell Medicine/New York Presbyterian Hospital Network as Chief of the Division of Breast Surgery, Director of Interdisciplinary Breast Program and Medical Director of the International Center for the Study of Breast Cancer Subtypes. Dedicated to developing better methods of detection and treatment, Dr. Newman’s work fosters the mentorship and training of the next generation of breast surgeons and broadens local and international breast health outreach and education, to make strides toward a better future for women across the world.
The initiative includes creating content that speaks to breast cancer awareness such as real life stories of women affected by this disease and how they move for pink, “Easy Tips” on staying healthy from Dr. Lisa and more. Easy Spirit is supporting the partnership through influencer marketing, PR, ecommerce, social media, media and advertising campaigns, as well as the annual Shoes on Sale event in October.