L.O.L. Surprise! Awarded “Toy of the Year”

They’re cute. They’re fashionable. They’re outrageous.  They’re L.O.L. Surprise!® and, they’ve achieved worldwide phenomenon status in just two years.

At the Annual Toy Industry Awards, Van Nuys-based MGA Entertainment, Inc. , one of the world’s leading privately held toy and entertainment companies, was presented with the highest acclaimed award of the night for L.O.L. Surprise! – Toy of the Year –as well as Doll of the Year, Playset of the Year and License of the Year.

“Another major win for the MGAE Team — TOY OF THE YEAR! Team MGAE makes the magic happen, year after year, and I am so proud,” said Isaac Larian, CEO and Founder of MGA Entertainment, Inc. “MGAE was again the fastest growing toy company — 4 years in a row of double- and triple-digit growth.  We are ready to take on 2019 with NEW, ORIGINAL innovations that connect with our fans and drive growth across our entire MGAE product portfolio.”

Prior to Toy Fair, L.O.L. Surprise! captured worldwide domination in 2018, bringing home awards from The NPD Group for No. 1 Property of the Year and No. 1 Toy of the Year for Global (G13).* The brand also propelled MGA Entertainment from the No. 5 to No. 4 spot amongst the Top Toy Manufacturing Companies.** 

Coming off the heels of industry wins from around the world, L.O.L. Surprise! is primed to make 2019 even bigger and even more exceptional with the “Year of Surprises” initiative!  There will be exciting product introductions, epic entertainment shows and fan-favorite retail promotions.  L.O.L. Surprise! fans won’t want to miss out!  

MGA Entertainment has a diverse roster of brands ready to debut at Toy Fair — from collectibles to new products to celebratory anniversaries – MGAE will keep fans asking, “What’s Next?”