R+Co x Fred Segal
Rule-bending hair collective R+Co launched a new collaboration with Los Angeles fashion destination Fred Segal and the products are a whole life mood.
The R+Co x Fred Segal Collection, curated by R+Co’s newest collective member and L.A. celebrity hairstylist Ashley Streicher, boasts seven of R+Co’s best-selling products in colorful pop-art designs that feature dream states and surrealist Los Angeles landscapes.
“I’m the first female and West Coast person from the collective,” Streicher said during the launch event at the Fred Segal Sunset store on Wednesday.
Her favorite product from the collection?
“Trophy,” she said referring to the line’s Shine & Texture Spray. “It’s, like, the best texture spray but instead of making your hair dull like a lot of texture sprays do, it gives it shine. It’s an all-around amazing product that I feel that everyone can use!”
Ashley Streicher’s R+Co x Fred Segal edit includes:
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CONTROL Flexible Paste ($28 2.2.oz) — A nutrient-rich hair paste that provides a semi-matte finish with a natural feel.
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TELEVISION Perfect Hair Shampoo & Conditioner ($32 each, 8.5 oz) — This pair brings body, shine strengthening, softening and smoothing to strands.
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WATERFALL Moisture + Shine Lotion ($29, 5oz) — A light, yet intensely hydrating lotion designed to make fine to medium hair shiny, soft and manageable (wet or dry).
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OUTER SPACE Flexible Hairspray ($32, 9.5 oz) — A working spray that also has memory. In other words, keep changing your hair looks all day long without any buildup.
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DEATH VALLEY Dry Shampoo ($32, 6.3 oz) — This cult-favorite dry shampoo is a must-have for easy, big Bardot hair.
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TROPHY Shine & Texture Spray ($32, 6 oz) — Adds the right amount of texture, volume, moisture and shine without weighing hair down.
Available in April, the collaboration will debut at Fred Segal stores globally, including Fred Segal Sunset, Malibu, LAX and online at FredSegal.com and RandCo.com #AllYouNeedIsGoodHair