Self-Pleasure Report: 78% of Women Masturbate as a Form of Self-Care


Largest Report on Masturbation of its Kind

Sexual wellness company TENGA, known for creating innovative sex toys for men and women announced the results of the TENGA 2019 Self-Pleasure Report, which brings to light the surprising role masturbation, sex and sex toys play in people’s lives in the U.S. and around the world.

The report, which surveyed over 10,000 men and women across nine countries – making it the largest of its kind, unveils new findings on how Americans masturbate:

  • Ninety-one percent of American men and 78% of American women masturbate, with Millennials doing it more than Gen Z and Gen X, and people who identify as LGBTQ+ masturbate more than people who identify as heterosexual.

  • Americans tend to be horniest in the month of June, touch themselves most between 7:30 – 11:30 p.m. and, surprisingly, fantasize about previous partners more than their current partner (33% vs. 29%).

  • The fantasies don’t just stop with partners; respondents cited the celebrities they fantasize about most include Jennifer Lopez, Jennifer Aniston and Jennifer Lawrence, along with Johnny Depp, Jason Momoa and Justin Bieber.

Americans find sex and masturbation more stress-relieving than most traditional wellness activities

TENGA’s 2019 Self-Pleasure Report reveals 74% of Americans use masturbation as a form of self-care and 54% say it improves their well-being. In fact, American respondents ranked masturbation as more pleasurable and more helpful in relieving stress than most traditional wellness activities; specifically:

  • Most pleasurable activities as ranked by Americans: sex, being with people you love, masturbating, hugging someone you love, taking a hot shower or bath, etc.

  • Most stress-relieving activities as ranked by Americans: sex, masturbating, sleeping, listening to music, taking a hot shower or bath, etc.


Additionally, nearly 80-90% of Americans find masturbation to have a positive effect across most aspects of their lives. Positive effects cited in the report include boosting their mood, improving their health, brain function, self-confidence and sex appeal, energy and productivity levels, and relationships and marriages.

While face masks and fresh juices are images of the wellness movement, the most basic, physical form of self-care – i.e., self-pleasure – is absent from the conversation. While nearly everyone may masturbate, most Americans still avoid the topic in conversation. The report shows 40% of people in the U.S. have lied about masturbating and 42% have never spoken to their significant other about masturbation.

“People tend to shy away from talking about masturbation because of old stigmas around it, but it’s a completely normal part of personal wellness that we should talk about more,” says certified sex expert and TENGA brand ambassador, Shan Boodram. “Experiencing pleasure through masturbation is one of the best ways to practice self-care because of all of the physical and mental benefits we gain from it.”  

How sex toys can lead to better pleasure    

So how can we experience better pleasure? According to those surveyed, masturbating with sex toys is the key. Men and women who use sex toys not only report feeling the most pleasure when compared to those who don’t, but they also report higher satisfaction levels with:

  • Orgasms (for men, 92% vs. 84%; for women, 87% vs. 71%)

  • Masturbation experience (for men, 92% vs. 82%; for women, 82% vs. 61%)

  • Their own sexual performance (for men, 85% vs. 72%; for women, 79% vs. 67%)

  • Emotional connections with their partners (for men, 78% vs. 69%; for women, 75% vs. 66%)

TENGA knows sexuality is not one-size-fits-all and therefore offers a variety of sex toys for both men and women in a range of functions and sizes. This Masturbation May, TENGA wants to help more men and women around the world feel better pleasure, and make it a part of their personal wellness and holistic self-care routines.

“Celebrating sexuality and helping everyone feel better pleasure is what we aim to do every day. This year, we’re hoping to help more people take pleasure into their own hands so that they can feel good – physically and mentally – and hopefully lead happier, more satisfying lives,” says TENGA Global Marketing Manager, Eddie Marklew.

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