Marias Gamesa® Launches Platform o Connect, Inspire and Uplift Latina Moms

Cafecito con Marias Gamesa is a month-long is a virtual village of support

Marias Gamesa launches Cafecito con Marias Gamesa to provide moms with connection, community and space to have honest conversations on the realities of Latina motherhood.

Providing moms an opportunity to pause, connect & share real-life advice with each other

When it comes to raising the next generation of bicultural children, Latina moms are looking for less judgment from loved ones, more support from other moms, and an occasional day off (Mother’s Day doesn’t count!) to help them parent with confidence.

According to a new survey from the beloved Mexican cookie brand Marias Gamesa, key factors like family pressures, unrealistic societal standards, and inability to talk openly about their parenting experience have Latina moms seeking new virtual connections to those navigating similar issues.

To create a new safe space for moms, Marias Gamesa is launching Cafecito con Marias Gamesa, a month-long virtual village of support providing moms with the opportunity to pause, connect and share real-life advice with each other no matter where they are.

“Gamesa is proud to launch the campaign Cafecito con Marias Gamesa to celebrate Latina moms… As a brand rooted in celebrating motherhood, it felt natural to create a space where moms can connect and feel supported through the power of cafecito breaks,” said Gustavo Cecilio, Senior Marketing Director for the Hispanic Business Unit, PepsiCo Foods North America.

Gamesa asked 500 Latina moms about their approach to motherhood including, prioritizing self-care, seeking support and reinventing cultural traditions in a new era of parenting. Some of the key findings include:

The virtual village will kick off with the Marias Gamesa Squad, a group of four Latina content creators and moms who will ignite the conversation through virtual #CafecitoConMariasGamesa social posts. Joined by Ana Patricia Gámez, entrepreneur, TV personality, mother of two, and host of popular podcast Sin Filtro, the Marias Gamesa Squad will invite Latina moms everywhere to take a “cafecito break” and join in on the conversation. The Marias Gamesa Squad includes: sports reporter and podcaster Antonella Gonzalez, food enthusiast and recipe creator Alejandra Tapia, comedy content creator Maritere Castellanos Esteve, and lifestyle and fashion expert, entrepreneur and shopping expert Maria Claudia.

“We want to encourage moms to gather and talk openly about their experiences, reminding them that they are supported by a great community. Having Marias Gamesa cookies serve as the connector for this virtual village of support is our way of honoring moms everywhere,” said Cecilio.

The Cafecito con Marias Gamesa campaign is a virtual twist on the long-standing tradition of “cafecito breaks” within the Hispanic community. During this time, friends and family come together to have an informal conversation. The rise of social media and technology has created an opportunity for Latina moms to take these breaks into a virtual setting and gather other perspectives beyond their immediate circle.


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