CURATORS IN THE ART OF BEAUTIFUL

By Frances Marquez, Mommy In Los Angeles® Magazine Beauty Contributor & Founder, On Location Glam

I have a great way for you to celebrate Valentine’s Day this year– start with putting yourself first by making February 14 a day of self-love. Shopping for things that make you look and feel beautiful is a good way to start and I found just the place to splurge: Beauty Collection stores.

As a Los Angeles beauty professional often looking for good places to stock-up on beauty supplies, I was happy to discover this LA-based company with five locations in Southern California. I was first impressed by the West Hollywood store’s selection of high-end beauty brands and hard-to-find products. Busy moms who can’t leave the house can shop online too but in all honesty, the stores merit a visit.

Here are my top five reasons to make Beauty Collection Stores your go-to Valentine’s Glam shopping destination:

1. The Make-Up

You want to start by looking flawlessly glam for your lover on Valentine’s Day… even if it means setting aside some alone time once the kids to go to sleep. Make sure your face looks lovely! Beauty Collection stores carry some unique cosmetic products to help you achieve a look that’s both glamorous and sensual. Consider the Flawless in a Flash Makeup Kit and the WINKY LUXE Matte Lip Velour lipstick in Dirty Love (wink, wink).   

2. The Hair Products

If you can’t schedule a hair appointment at a Beauty Collection in-store salons, the purchase of a T3 Micro Hair Tool is a wise investment for your hair needs. The hot tools known for being “beautiful outside, powerful inside” will arrive right in time for your hot Valentine’s date night if you place your order soon. Specifically, I think the T3 SinglePass Whirl Trio will be best at delivering those sexy hair waves to match a pretty lingerie set.  

3. Setting the Mood

Since there can never be enough candles in a home, especially on Valentine’s Night, splurge on some luxury scented candles. My favorite? Beauty Collection offers the Noir Collection 2-Wick Candle in crisp champagne from VOLUSPA. These are great to have year-round!

4. Gifts for Him

Even though I’m recommending a Valentine’s Day with shopping options that promote self-love, you can show your husband/boyfriend/lover a token of appreciation too. There are a few unique men’s gifts, including Acqua di Parma Colonia Essenza (a cologne made with Italian citrus and a touch of clove, among other things). There’s also an ANTHONY Age-Defying Trio Kit that’s sure to make him feel loved. They say a couple that works on looking good together, stays together. Or something like that.

5. Beauty Bonus Dollars

If splurging for yourself this Valentine’s isn’t awesome enough, Beauty Collection offers a unique Beauty Bonus Dollar Program that goes like this: You fill out an application to become a member. The more you shop, the bigger the discount on your next purchase. Plus, members get birthday gifts in the form of store credit, a chance to win daily giveaways and other exclusive discounts. 

Now go on and love yourself this Valentine’s Day!