Freeman Beauty Launches National Face Mask Month


Sampling in Los Angeles on April 13-15

LOS ANGELES, April 6, 2018 /PRNewswire/ — Freeman Beauty, America’s #1 Facial Mask brand, names April the first-ever National Face Mask Month to celebrate the launch of their new campaign, “The Beauty of Self-Care.”  With over 40 years of experience in the category, Freeman Beauty’s new initiative encourages consumers to take a moment for themselves and enjoy the masking experience as a way to promote reflection with the outcome of feeling confident, refreshed, and ready to take on the world.

Through National Face Mask Month, Freeman Beauty’s goal is to shift consumer’s perception on the process of masking. Market research shows that individuals enjoy the process of masking for its emotional impact as much as they enjoy the benefits of the product’s results. Using the time during masking for self-care creates a transformative experience, a focal point of the brand’s new campaign.

“Beauty is no longer just outward,” says Jon Achenbaum, CEO of Freeman Beauty. “Rather, it’s driven by an inward desire for self-care, self-improvement, self-esteem, and a healthy dose of pampering. We want individuals to celebrate the power of masking as not something people do just to look better, but also do to feel better, and what better way to honor our heritage in the category than create an entire month dedicated to facial masks.”

Freeman’s new campaign will roll out through digital advertising and print, PR, social, and consumer activations, beginning with the month long celebration. National Face Mask Month will kick off with the Freeman Beauty’s Ultimate Self-Care Contest, where consumers can enter to win a year’s worth of face masks and a $500 VISA gift card by visiting and sharing why they love masking. At the end of the month four lucky winners will be selected to win the grand prize.

The contest will also be promoted through sampling kiosks, which will travel to four key markets, including Miami, Los Angeles, Chicago, and New York. Using sampling and product trial, Freeman Beauty’s goal is to encourage consumers to celebrate and experience their own journey of self-care.


  • Los Angeles on April 13th, 14th and 15th
  • Chicago on April 20th, 21st and 23rd
  • New York City on April 27th, 28th and 29th

To learn more about Freeman Beauty and National Face Mask Month visit

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