Encouraging high-performance lives & brains
Maria Shriver, The Women’s Alzheimer’s Movement and Equinox Sports Clubs, the high-performance lifestyle leaders in health and fitness, announced that Move for Minds® will go global in 2018 by expanding to all 93 Equinox locations across the world.
“For every three brains that are diagnosed with Alzheimer’s, two belong to women and no one knows why that is,” Shriver said. “Women are at the epicenter of this global Alzheimer’s crisis, and we can be at the heart of the solution.”
Launching this June in recognition of Alzheimer’s and Brain Awareness Month, the groundbreaking initiative educates the public on the latest in Alzheimer’s research and on lifestyle changes they can make today to care for their brains and possibly prevent the disease. Funds raised through the initiative will be used to accelerate women-based Alzheimer’s research, since women are at an increased risk for the disease.
“We’re proud to partner once again with Maria and Move for Minds,” says Niki Leondakis, Equinox CEO. “Our mission at Equinox is to maximize our members’ high-performance lives, which cannot be done without a high-performance brain. This year, we are going to enhance our most popular fitness class into ‘MetConM’ – a unique, specially-designed program that will train the brain and body simultaneously. Along with other activations throughout the month, we are excited to promote the importance of brain health across all clubs and digital platforms.”
The month-long Move for Minds initiative will be anchored by a nationwide tour, hosted by Maria Shriver. The tour will travel to four cities in June, including Los Angeles on June 9. Held at Equinox Sports Clubs in each city, the events kick off with a one-of-a-kind brain-body workout class and will be followed by an informative and inspiring conversation featuring today’s A-list experts in the fields of nutrition, fitness, sleep, brain science, meditation, and caregiving — all of whom will share their latest research, offer prevention tools, and sign their best-selling books.
Participants will have the unique opportunity to meet and mingle with these superstar experts, as well as sample brain-healthy foods and enjoy health and wellness products from other top companies. The multi-faceted events will leave participants feeling educated, empowered, and inspired to care for their brains.
“Millions of American workers are trying to manage loved ones with Alzheimer’s and at the same time, are eager to learn more about how they can care for their own brain health,” Shriver said. “At long last, corporate America is stepping up and recognizing the fact that brain health and caregiving are professional issues that affect the health and well-being of their employees.”
Those interested in attending Move for Minds this June, or hosting their own fundraiser “for minds” to support The Women’s Alzheimer’s Movement, can sign up at www.moveforminds.org.