The New ‘Power Suit’
Leading swimwear brand Swimsuits For All, a FULLBEAUTY brand, released a show-stopping campaign entitled ‘Power Suit’ featuring women from all walks of life.
Each has her own story and claim to fame including 52-year-old actress and model Brooke Shields, 30-year old supermodel Ashley Graham, 30-year-old mom and reality star Angela Simmons, 67-year-old professional swimmer Pat Gallant Charette and 37-year-old Nurse Practitioner Katie Duke.
Reclaiming the term and flipping it from its traditional meaning of a uniform associated with work attire, this squad stands proud in their swimsuits. In aiming to empower all women to take off their everyday clothing and stand proud in a swimsuit – the new ‘power suit’ – the campaign seeks to inspire all women to feel just as confident as they would in their professional wardrobe. Women typically feel insecure or oversexualized in a swimsuit and this campaign showcases how women of all ages, races, and sizes can feel just as powerful in their swimsuit as they do in their professional attire.
The imagery from this iconic campaign portrays the women donning bold styles from Swimsuits For All’s summer collection. Each brings a different point-of-view and prowess that stem from different backgrounds and experiences. Coming together to inspire each other and their fans by celebrating their strength in all aspects of their lives, each exemplifies an infectious confidence regardless of age, size or circumstance.
“Working on this campaign with Swimsuits For All was inspiring to me because each one of these women is remarkable,” says Brooke. “Growing up under such scrutiny led me to feel insecure about my looks. Over time, I was able to find confidence in myself through my work, my passions, my network of strong female role models and my journey through motherhood. And now, after 50 years in the spotlight, I can confidently say that my ‘Power Suit’ is being in my own skin, showing my body and not hiding it. I loved being able to share that with these women who have also come to that realization.”
Each of the swimsuits worn in the campaign is available starting in sizes 4 to 24 and available to purchase online now at www.swimsuitsforall.com.