Azazie Debuts Iconic Barbie Pink Collection in Partnership with Mattel

The bridal, bridesmaid and flower girl designs inspire customers to see limitless potential in their style.

Styles that play into the coquette aesthetic trend

LA-based Azazie, a leading DTC e-tailer for all things bridal and occasion wear has teamed up with global toy company Mattel for a first of its kind, Barbie ® collection.

The bold, powerful and playful collection takes direct inspiration from Barbie’s timeless fashion history. Consisting of bridal, bridesmaid and flower girl designs, Azazie and Barbie inspire customers to see the limitless potential in themselves and their style.

The made-to-order wedding brand, Azazie, created styles that play into the coquette aesthetic trend, finishing off each dramatic silhouette with feminine touches; such as 3D florals, bustier details, hand beading, corsets, bows, ruffles, dramatic slits, and more.

With the use of Mikado and Stretch Satin, the brand was able to create timeless structured silhouettes and extravagant details inspired by vintage Barbie looks. By reinterpreting traditional details in modern, fun ways, Azazie pays homage to Barbie’s iconic styles, while still addressing modern sensibilities.

Azazie launches their exclusive ‘Barbie Pink’ colorway in celebration of the brand’s trademark color, available only for the Barbie Collection styles. The Barbie x Azazie collection offers bridal, bridesmaid gowns in sizes 0-30, and flower girl dresses, with the option for free custom sizing.

The collection is shoppable directly on ranging from $79-$1,149.

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