Lunchables Dunkables Sets Out to Prove That Nothing Out-Imagines Kids, Not Even A.I.

The winner will win a trip to Chicago and other great prizes

Visit for contest rules

From drafting poetry to amazing imagery, artificial intelligence (A.I.) may be making waves in the creative space, but the Lunchables® brand is championing a force even more powerful: kid imagination (K.I.).

Lunchables, and its new Dunkables™ line of snacks, is on a mission to prove that nothing can out-imagine kids, not even artificial intelligence.

While A.I. artwork claims today’s creative headlines, Lunchables knows that the power of kid imagination reigns supreme – and even proved it via an A.I. vs. K.I. face-off.

When prompted to draw Dunkables-inspired artwork, kids’ creations featured characters and narratives in out-of-this world settings, while the A.I. platforms could not “imagine” beyond food.

Inspired by the limitless power of K.I., Lunchables continues its commitment to fostering imagination. The brand is calling all kid artists aged 5-13 to submit a piece of art using the prompt: “imagine a mozzarella stick or pretzel twist as something fantastical.”

The winner will be selected based on relevance to the theme, creativity and originality and one lucky kid imaginator will win:

*A four-day three-night trip and up to three guests to Chicago, IL for the opportunity to spend one day at the Lunchables’ Headquarters Imagination sessions to create their very own social content for a future Dunkables social campaign

*Free reign of the Lunchables HQ kitchen for taste test sessions of upcoming new products and to craft a custom Dunkables variety

*A year’s worth of Dunkables! Including all the delicious and fulsome varieties designed to unleash imaginations: Mozza Sticks with Marinara & Breadcrumbs and Pretzel Twists with PB Spread & Choco Chips

*$1,500 awarded as spending money

For official rules and to submit Dunkables-themed illustrations for the chance to become the first-ever Dunkables Head of Imagination, fans can visit

“Today’s kids are among the most creative generation of our time,1 and we are proud to get a front-row seat to their imaginations with our new Dunkables snacks,” said Alyssa Cicero, Senior Brand Manager, Lunchables. “Kids don’t just eat them – they dream up entire universes around them. At a time when artificial intelligence technology is rising in families’ lives, our commitment to fostering kid imagination and providing more than just fuel for their bodies is more important than ever.”

Fans can also experience the power of the A.I. vs. K.I. campaign for themselves at pop-up art exhibits located outside some of America’s biggest museums in Austin, Texas and Los Angeles. Each exhibit features the Dunkables-themed artwork generated from both forces, proving nothing out-imagines kids – not even A.I.

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